Friday, January 9, 2009

Current trends for Web terminology and buzzwords


The Web has created its own set of words, but their popularity change over time. We have checked the trends for 45 different Web-related terms such as “social media”, “blogging”, “RSS”, “Web 2.0″ and their like. For your convenience, we have collected the results in a handy, alphabetically sorted table that you can see below.
We have focused on the popularity of general terminology, not products. For example, we included the term “microblogging”, but not “Twitter”.
We used world-wide Google search data as a basis for judging the trends.
A few interesting observations regarding some of the terminology:
  • Web 2.0” peaked in 2007 and has been decreasing in 2008.
  • The ever-popular “cloud computing” actually dropped sharply late in 2008 after having been increasing rapidly since late 2007.
  • While the interest for “blogging” hasn’t changed much over the last couple of years, “microblogging” has seen a rapid rise since early 2007 (presumably due to Twitter).
  • Blogger” has been increasing four years straight.
  • Ecommerce” is decreasing.
  • RSS” is decreasing.
  • Affiliate program” saw a sharp increase during the second half of 2008.
Now on to the full list of terms!
Each term in the table below is linked to its page on Google Insights for Search in case you want to take a closer look at its trend curve.
Current trends for Web terminology
TermCurrent trendComment
Affiliate programUpSharp increase second half of 2008, though the trend seems to have turned down at the end of the year.
APIDownSlight downward trend 2004-2008.
BlogUnchangedMore or less unchanged in 2008. Rising trend 2004-2007.
BloggerUpSteady increase 2004-2008.
BloggingUnchangedMore or less unchanged in 2008. Largest peak in 2005.
Cloud computingDownStrong increase in 2008 overall, but the end of the year trend saw a sharp decline, so we counted this one as downward.
CrowdsourcingUpSharp rise in Q2 2006. Slight increase in 2008.
DDoSUpSlight increase in 2008.
EcommerceDownSlow decline 2004-2008.
File sharingDownDownward trend 2004-2008.
FolksonomyDownSharp rise at end of 2004. Largest peak in mid-2007 and slight downward trend since then.
Instant messagingDownSteady downward trend 2004-2008.
IntranetUnchangedMore or less unchanged since 2006.
Long tailDownPeaked mid-2006. Downward trend since then.
MashupUnchangedIncreased 2004-2007. More or less unchanged in 2008.
MicrobloggingUpRising rapidly since beginning of 2007.
MicroformatDownPeaked first half of 2007. Downward trend since then.
MicropaymentUnchangedMore or less unchanged since 2007.
Mobile webDownMore or less unchanged in 2008, but curve is downward second half of the year.
P2PDownPeaked in 2005.
PagerankDownSlight downward trend since 2007. Small increase in late 2008 though.
PhishingDownSlight downward trend since 2007.
PodcastDownSharp increase in 2005. Slight decrease in 2008.
RSSDownPeaked in 2005. Slight downward trend since then.
RSS feedDownPeaked in 2005. Slight downward trend since then.
SaaSUpSlight upward trend.
Semantic webDownSlight downward trend 2004-2008.
SEOUnchangedMore or less unchanged in 2008.
SOADownDownward trend in 2008. Was increasing 2004-2006.
Social mediaUpHave been rising since 2006. Flat before then.
Social networkUpHave been rising since 2006. Flat before then.
Social networkingUpOnly a slight increase in 2008. Sharp increase in 2006 and 2007.
Social searchDownSharp decline at the end of 2008.
SpamDownSlight downward trend 2004-2008, aside from a slight increase in late 2006.
Streaming videoUnchangedMore or less unchanged overall in 2008. Slight downward trend 2004-2006.
TorrentUpSteady increase 2004-2008.
Web 2.0DownPeaked in 2007.
Web 3.0DownWas increasing in 2006-2007, but 2008 has seen a slight decrease.
Web serviceDownPeaked in 2005. Slight downward trend since then.
Web TVDownSharp increase in 2007, slight decrease in 2008.
Video streamingUpSharp increase in 2008.
WidgetUnchangedMore or less unchanged in 2008. Interest rose sharply in Q2 2005.
WiFiUpSlight upward trend 2004-2008.
WikiUpSteady increase since 2005.
VOIPDownPeaked in 2005.

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