Saturday, November 29, 2008

Debating the Vices and Virtues of Google


Google’s corporate philosophy is “Don’t Be Evil.” (Credit: Jae C. Hong/AP)

UPDATE: A follow up to this post is here. Video clips of the debate on arehere.

The question on the table is “Google violates its ‘don’t be evil’ motto.”

You can vote “yes” or “no” yourself in the comments below. But first read some of the arguments put forward in an Oxford-style debate on the question held this week in Manhattan by Intelligence Squared US, a project of the Rozenkranz Foundation that runs a series of such discussions.

Before the debate between two teams of three experts, 20 percent of the audience agreed and 31 percent disagreed with the statement, with nearly half undecided.

It was a spirited discussion, mixing substantive talk of Google’s market power, privacy practices and its censorship in China with tongue-in-cheek attempts to compare the search company with Pol Pot, Lucifer, Dr. Evil and other dark icons.

Siva Vaidhyanathan, an associate professor at the University of Virginia, argued that Google is in fact guilty of all of the seven deadly sins (for which he used the Latin names). Here is a condensed version of his argument:

Luxuria (extravagance or lust): The people who work there get massages. That is corporeal lust of the highest order.

Gula (gluttony): They can eat all day, no matter what they want. There is so much food that they never need to say no. That is the very definition of gluttony.

Avaritia (greed): The Google-Yahoo advertising deal is one of many examples of Google overreaching to corner a market, or completely undermine a market, in an effort to maximize its returns.

Acedia (sloth): Its very model of advertising is based on free-riding. Google makes money off of our work. We blog, we put our cats on skateboards and record them for videos. We do all of this work, and then Google harvests our work, runs all of this content through this computers, spits it back out at us, with almost no actual value added.

Ira (wrath): There are hundreds of small companies all around America that have found their Google ranks decline significantly because they tried to optimize their results. They were just doing what a company should do, trying to get more attention for themselves. And Google’s algorithms, its faceless, soulless algorithms, came at them with wrath.

Invidia (envy): . Google has recently tried to push its suite of services that directly compete with Microsoft Office. Of course they have at various times threatened to muscle out eBay, muscle out PayPal, muscle out Amazon, in various ways.

Superbia (pride, or hubris): The actual motto of the company is “To organize the world’s information to make it universally accessible.” What could be more hubristic than that?

Defending Google was Jeff Jarvis, the blogger who is writing a book called “What Would Google Do?” He listed eight virtues of Google, sans Latin. Again, here’s the condensed version:

Google has opened up the world’s knowledge to the world: No longer do we end an argument saying, I don’t know. We go to Google. Google will tell us.

Google respects the wisdom of the crowd: Google learns what it learns because it trusts us.

Google takes the wisdom of the crowd and it gives it back to us: Look at the Google Flu Trends search. It lets us know how often we search for a flu, and how the flu trend is coming. That is our knowledge, not Google’s.

Google connects people: We often are accused online of being anti-social. I think we’ve become hyper-social. I think we’re more connected. Admit it, how many of you have searched Google for an old girlfriend or boyfriend?

Google is a platform that enables us to create: It is an age of creation, and Google creates the platforms, the tools to let us create, the means to let us pay for that.

Google does have ads: [Web publishers] can do what we want with our ads. We can start whole businesses with [Google]. We can create movements with it. We can be found with it. And I believe that Google ads will help support the future even of news.

Google.org is trying to solve (with hubris) the problem of energy and global warming: Politicians are trying to get us on energy with regulation and taxes and prohibitions and slaps on the wrist. Google is giving this investment, and innovation, and invention.

Google has a new model on how to treat employees: We get, they get, massages. [He stops here because his time runs out]

Over an hour and a half, there was discussion of a lot of other issues as well. If you are curious, the transcript of the event is here, a podcast will be available soon on iTunes and the debate will be broadcast on many NPR stations in coming weeks.

After the debate, the audience was asked to vote again on the motion. It split evenly: 47 percent said Google does violate its “don’t be evil” motto and 47 percent said it does not.

So Bits readers must be the tie breakers. In the comments below, please first write your vote: “Google is evil” or “Google is not evil.” Then say why.

Latin is optional.

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