Saturday, January 5, 2008

7 Types of Blog Posts Which Always Seem to Get Links and Traffic

Can you bring these powerful post types to your own blog?

1. Resource lists. The useful list of resources requires two ingredients: time and a good eye for quality. If a resource list seems useful many readers will bookmark or vote for it on face-value alone. If your blog is struggling, a useful resource list can be an effective way to spark up your traffic and links. Here's an example of a well-done resource list:

Productivity Toolbox: 37+ Tools for Taking Action and Getting Things Done

2. Lists of tips. Quantifiable lists of tips are really attractive to readers because they explain in just a few seconds what a visitors stands to receive in return for their attention. You see them everywhere — and that's because they work. Here's an example of a good list of tips:

Nine Factors to Consider When Determining Your Price

3. Good advice. A quality advice-post generally sticks to one topic and provides in-depth info on it. In order to maximize the benefits, you'll need to provide advice people are hungry for. Avoid over-saturated topics and try to work out what your audience wants to do but doesn't yet know how. A good advice post can bring you a lot of success. Here's an example of one such post:

A Guide to Creating a Minimalist Home

A taxi in Hong Kong traffic.
Photo by Steve Webel.

4. Arguing a popular point of view. People like to have their world-view affirmed. If you can articulate something a lot of people agree with, those who agree with you will champion your post. Those who disagree will probably still link to you, because their response won't make sense otherwise.

This method works best when the topic isn't too divisive. A reader won't abandon your blog simply because you like Facebook and they like MySpace. They might abandon ship if you argue that capital punishment is necessary and that view is something they strongly disagree with. Make sure you're not going to lose as many readers as you gain. Here's an example of this method done well:

Ding Dong, Digg is Dead

5. Anything with a killer headline. When others link to you, it's usually done in the space of a paragraph or even a single sentence. Bloggers don't want to have to spend too long explaining what a post is about. Your headline should do most of the work for them. Sometimes a really outstanding headline is all it takes to get traffic and links. Of course, you'll receive much greater rewards if the headline is matched by a great post. Here's an example of this method in action:

The Web 2.0 World is Skunk-Drunk on its Own Kool-Aid

6. Q&As with high profile people. Interviews with well-known bloggers always seem to get links, comments and traffic. The nice thing about this method is that the only work involved is writing questions and approaching bloggers. The success rates for getting interviews are pretty high as most bloggers love talking about themselves! Here's a clever example of this method in action:

Bloggers Face-Off: Darren Rowse vs. Jeremy Schoemaker

7. Best-of lists. At this time of year you'll see a lot of 'Best of 2007′ round-ups, though best-of lists seem to work well at all times. They're effective because people are constantly searching for the 'best' of everything. It's a term that promises high quality. It also generates interest because 'best' is subjective — what's best for you might be mediocre for others. Ranked lists always seem to generate links, traffic and debate. Here's a good, recent example:

Best Blogs of 2007 That You (Maybe) Aren't Reading

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